Jay-Z’s latest video for the second single from ‘Blueprint 3’ has premiered on MTV today. ‘Run This Town,’ which features Kanye West and Rihanna, is certainly a statement from President Carter, who is asking fans to ‘pledge allegiance to Roc Nation.’
Whilst the video is hardly groundbreaking, the use of pyrotechnics and edgy attire ensures that much like the song it is a statement to thehip hop world; 3 of the biggest figures in urban music saying ‘we’re here and we run this!’ The video certainly captures the essence of the track and frankly its nice to see a hip hop video that doesn’t rely soley on scantily-clad women and supercars, although the amount of symbolism may end up reigniting the Illuminati in Hip Hop conspiracy talk!
SO does Jay-Z Run This Town? Well, that is surely a question that is best left until ‘Blueprint 3’ drops next month.