Press Release: Tapwire Madden Edition

08/25/2009
For Immediate Release:
Contact: Brian Wise
EM: truth@theuim.com

Tapwire Magazine and EA Sports have teamed to bring you…
The 1st Annual Digital Madden Edition!

Cyber Cerebral – It’s here! In celebration of the release of Madden NFL 10, professional sports’ most popular gaming designer and publisher – EA Sports – has teamed with interactive publication Tapwire Magazine to bring you this, 1st Annual Digital Madden Edition!

This publishing first is as historical as it gets! This has “never” been done before – until now!

“It’s amazing how the Madden franchise has impacted pop culture.” – Rob Semsy Senior PR Manager – EA SPORTS

EA Sports has supported the urban market for years and has given countless opportunities to urban and other genres alike. This is our special dedication to pay tribute to the creators and the fans of Madden.

“We wanted to bring Madden to the urban market like never before. It was only natural we team with the creators of this globally recognized gaming franchise, making it a true interactive experience instead of doing a typical magazine feature.” – TRUTH & FATHOM Founders – Tapwire Magazine

“We also wanted to salute John Madden, the man for which this franchise is named. Our dedication to innovation in publishing and journalism, along with being creative and charismatic has been inspired by Madden’s professional conduct, commitment to excellence and personality.” – Mr. Joe Walker Editor In Chief/Creative Director – The Underwire Interactive Magazine

This special Madden edition of Tapwire is packed with entertainment. It includes exclusive interviews, new music from up-and-coming artists on our “Unofficial Madden Soundtrack”, and exclusive interviews; these feature EA Sports’ Phil Frazier (Senior Producer), Ian Cummings (Senior Designer), and Mike Young (Art Director); Trey Wingo (host of ESPN NFL Live), NFL players Shaun Phillips (San Diego Chargers), Dwight Freeney (Indianapolis Colts) and (former Atlanta Falcons star) Jamal Anderson; Olympic gold medalist and TNA wrestling champion Kurt Angle, rap stars Paul Wall, Juice, Young Black, Cashis, E.S.G, Moka Blast, Young Black Boss Hogg Outlawz, Tre Beatz, Pro-Verb, Smoov, and Hakeem Tha Dream! Producers and On-air Personalities and DJ’s; Roscoe Umali, Big D (The Basement), and Dj Hollygrove! That’s an All Star line-up!

This issue also takes an in-depth look at the cultural impact of the Madden video game, along super giveaway contest!

The 1st Annual Digital Madden issue will be available now at:
http://www.tapwiremagazine.com
http://www.theuim.com

madden

Jordan Crawford’s Dunk on LeBron James Leaked

Despite the best efforts of NBA MVP LeBron James and his sponsors Nike, video footage of the 6ft 4 Xavier guard dunking on the Cleveland superstar has been leaked online. The video is the latest in a series of embarassments for James, after losing to the Orlando Magic in the Eastern Conference Finals and accusations of poor sportsmanship following the defeat.

ESPN recently spoke to Jordan Crawford, who respectfully downplayed his achievement and spoke highly of LeBron James throughout the interview.

Video: ESPN

 

The speculation about the alleged attempt to censor the dunk has been far more harmful to James than the dunk itself, therefore perhaps LeBron would have been better to take the dunk in a light-hearted manner and allow Crawford his 15 minutes of fame.

Video: ebaumnation.com

Marc Anthony Joins The Miami Dolphins

Grammy award-winning Latin singer Marc Anthony, who is married to Jennifer Lopez, has become a part-owner of the NFL team, the Miami Dolphins. The singer is no stranger to sports, having grown up ‘in a sports family.’ Interestingly, Anthony’s godfather Jim Fassel was actually head coach for the New York Giants.

According to a poll on the Dolphins official website, the fans feel that the best aspect of Anthony’s interest in the team will be possible appearances by his wife at Land Shark Stadium on game days. The Dolphins are no stranger to celebrity interest, already boasting part-ownership from Gloria Estefan and her husband Emilio. The team’s owner Stephen M. Ross spoke on the importance of the latest addition to the Dolphins franchise:

“The Miami Dolphins, I want them to really represent the community itself and I think having Marc and Emilio and Gloria as part of that is important in showing the community that this team is about them. We want to involve them in the community, and I think they’re great representatives of the Latin community and there will be a few more people that will join them. But I think it’s all about working together because we recognize the importance of this team to the community and I think all of them having ownership in the team is an important way of showing that.”

Anthony explained in a press conference that his interest in Miami was sparked by the impact of Dolphins players Dan Marino and Don Shula ‘on American culture.’ The singer is due to perform the national anthem before the Dolphins-Jets game at the Land Shark Stadium, although he explained that he intended on fulfilling a far greater role within the franchise than merely performing at games.

© Hannah O’Connor (3threat Media)

 

Video: AP

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