Hip Hop albums are just not selling like they used to, as is evident by the somewhat disappointing first-week sales of 50 Cent’s latest offering Before I Self Destruct.
Curtis ‘Interscope’ Jackson’s fourth studio album, which was projected to sell only 160,000, hardly exceeded expectations moving just 161,200 units according to Nielsen Soundscan. The figure is somewhat disappointing for 50, especially considering that he predicted first week sales of a million during a 2008 MTV interview. There are a number of excuses materialising within the Hip Hop community, although perhaps it is time to take a rather more indepth, honest and substantiated look into why BISD and other promising projects have failed to reach sales targets.
Please read the full editorial HERE.