The uplifting, Alicia Keys-assisted New York anthem Empire State of Mind provides an ode to the endless possibilities of life in the Big Apple. Jigga’s video for the track aims to provide an equally glamorous and inspirational view of the city that never sleeps. A stark contrast from the rebellious and explosive attitude displayed in his video for Run This Town. Empire State of Mind radiates a different mood entirely, although interestingly similar in actual content and the level of ego displayed!
Highlights include some extremely impressive architectural shots of the city and appearances of well-known New Yorkers, alongside the general feel-good approach of the project. Although it does seem to overlook the reality of some of the areas mentioned, the Empire State of Mind video gives a great artistic exploration of the city that gave birth to our genre.
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