Since the original Hip-Hop powerhouse Death Row Records was acquired by WIDEawake Entertainment for $18 Million in January 2009, both fans and critics of the iconic label have speculated about its future. Questions have arisen about not only the marketability, but also the purity and relevancy of a ‘new’ Death Row brand. With managing partner Lara Lavi at the helm, steering Death Row into the digital age, should a renaissance be expected? Owing to a new warden focused on improving the relationship with former inmates and renovating the brand, the Second Coming of Death Row is imminent.
Full interview on allhiphop.com.
Oh and by the way the photo at the top of the page is Lara Lavi…not me (for those who have asked).